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They were looking to improve their results on Facebook, Google ads & email marketing
Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.