Maximizing the holiday season for a local spirit brand

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:

• Development of an in-house manual for on-page optimization for the company's writers.
• Conducting a range of SEO audits for the company's lines of business.
• Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
• Management of the bulk of the company's Google and Bing paid search campaigns.

The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...

In fact, this is a very typical situation.

The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.

For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.

In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.

Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.