
The general ROU was increased by 35% on the digital division, a significant increase in CTR (upon each DSP benchmark), and CR was 10% higher than the average of last digital campaigns.
The Brand was a step before a major decrease in digital performance media budget, The general ROI in the digital division was not enough.
Analyze the customer "persona", build personalized ads & content for each specific target audience, test and learn which content doing the best, and move forward learning more on our customers and give them more value on the bottom line.
The general ROU was increased by 35% on the digital division, a significant increase in CTR (upon each DSP benchmark), and CR was 10% higher than the average of last digital campaigns.
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.

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