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The general ROU was increased by 35% on the digital division, a significant increase in CTR (upon each DSP benchmark), and CR was 10% higher than the average of last digital campaigns.
The Brand was a step before a major decrease in digital performance media budget, The general ROI in the digital division was not enough.
Analyze the customer "persona", build personalized ads & content for each specific target audience, test and learn which content doing the best, and move forward learning more on our customers and give them more value on the bottom line.
The general ROU was increased by 35% on the digital division, a significant increase in CTR (upon each DSP benchmark), and CR was 10% higher than the average of last digital campaigns.
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The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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