
We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
Zingg was an interesting client as they are entering the food and other goods delivery space in Pakistan. As most countries, the food delivery space is becoming increasingly competitive, but this held it's own challenges as Pakistani delivery services aren't always the most trustworthy, creating a predefined notion of the company even before any marketing.
Our focus with Zingg was on their marketing strategy. This included deep research to understand the different target audiences in the Pakistani market, developing key messaging that would resonate with them despite the challenges, branding to align the company with it's targets, and a marketing plan to efficiently and effectively use app based channels.
We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
Marketing Strategy,Apple Optimization
Professional Services
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.