
We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
Zingg was an interesting client as they are entering the food and other goods delivery space in Pakistan. As most countries, the food delivery space is becoming increasingly competitive, but this held it's own challenges as Pakistani delivery services aren't always the most trustworthy, creating a predefined notion of the company even before any marketing.
Our focus with Zingg was on their marketing strategy. This included deep research to understand the different target audiences in the Pakistani market, developing key messaging that would resonate with them despite the challenges, branding to align the company with it's targets, and a marketing plan to efficiently and effectively use app based channels.
We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
Marketing Strategy,Apple Optimization
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.