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We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
Zingg was an interesting client as they are entering the food and other goods delivery space in Pakistan. As most countries, the food delivery space is becoming increasingly competitive, but this held it's own challenges as Pakistani delivery services aren't always the most trustworthy, creating a predefined notion of the company even before any marketing.
Our focus with Zingg was on their marketing strategy. This included deep research to understand the different target audiences in the Pakistani market, developing key messaging that would resonate with them despite the challenges, branding to align the company with it's targets, and a marketing plan to efficiently and effectively use app based channels.
We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
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