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We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
Zingg was an interesting client as they are entering the food and other goods delivery space in Pakistan. As most countries, the food delivery space is becoming increasingly competitive, but this held it's own challenges as Pakistani delivery services aren't always the most trustworthy, creating a predefined notion of the company even before any marketing.
Our focus with Zingg was on their marketing strategy. This included deep research to understand the different target audiences in the Pakistani market, developing key messaging that would resonate with them despite the challenges, branding to align the company with it's targets, and a marketing plan to efficiently and effectively use app based channels.
We provided 25 deliverables to build out their entire marketing strategy, as well as helped with their website and ASO plans. We are now being utilized as a training/consulting option for their marketing team when they need assistance in implementing the strategies and plans.
Marketing Strategy,Apple Optimization
Professional Services
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We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
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