Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website.  I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.

Migrated website to a new CMS (WooCommerce).

Needed SEO structure set-out which tied into Google ads and paid search.

The biggest challenge was mapping out the way people search and creating landing pages to match search intent.

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.

We faced several challenges.

• They target restaurant employees and we were in the middle of a pandemic
• The user experience of the website was not optimal
• We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.

Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.