
At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.
ZZDriggs is a growing furniture business based in New York City with intentions to grow quickly. We were tasked with boosting their consideration stage of the funnel by driving quality traffic to their site, efficiently.
Since this was ZZDriggs first ad campaign, we walked them through the following process:
At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.
They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.