At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

2
CPO

The Challenge

ZZDriggs is a growing furniture business based in New York City with intentions to grow quickly. We were tasked with boosting their consideration stage of the funnel by driving quality traffic to their site, efficiently.

The Process

Since this was ZZDriggs first ad campaign, we walked them through the following process:

  1. Developing ad messages and creatives at different stages of the funnel.
  2. Tested multiple conversion events to see which ones would drive the most cost effective results.
  3. Launched multiple consumer based tests that would provide the clients with key insights about their customers that would impact both messaging and targeting across the business.
  4. Implemented a new process of how to test new ad creatives.

The Solution

At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4.43

CPR

NXI Gestatio

We wanted to increase online visibility to promote physical visitors to the installation.

Nurse Coach Collective

This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords

4

ROAS

Kwikly Dental Staffing

Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.

0.7

ROAS

The Hundreds

Their challenge was that they are unable to scale new users acquisitions.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.