At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

2
CPO

The Challenge

ZZDriggs is a growing furniture business based in New York City with intentions to grow quickly. We were tasked with boosting their consideration stage of the funnel by driving quality traffic to their site, efficiently.

The Process

Since this was ZZDriggs first ad campaign, we walked them through the following process:

  1. Developing ad messages and creatives at different stages of the funnel.
  2. Tested multiple conversion events to see which ones would drive the most cost effective results.
  3. Launched multiple consumer based tests that would provide the clients with key insights about their customers that would impact both messaging and targeting across the business.
  4. Implemented a new process of how to test new ad creatives.

The Solution

At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.86

CPL

Ignited Music

This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.

House of Gucci

Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.

8.97

ROAS

Commercial Finance Partners

Develop a responsive performance SEO-focused website to drive conversions, in an industry saturated by large financial corporations with huge digital marketing budgets.

Netrepid

Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.