
At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.
ZZDriggs is a growing furniture business based in New York City with intentions to grow quickly. We were tasked with boosting their consideration stage of the funnel by driving quality traffic to their site, efficiently.
Since this was ZZDriggs first ad campaign, we walked them through the following process:
At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.
Paid Ads,Paid Ads,Paid Ads
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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