At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

2
CPO

The Challenge

ZZDriggs is a growing furniture business based in New York City with intentions to grow quickly. We were tasked with boosting their consideration stage of the funnel by driving quality traffic to their site, efficiently.

The Process

Since this was ZZDriggs first ad campaign, we walked them through the following process:

  1. Developing ad messages and creatives at different stages of the funnel.
  2. Tested multiple conversion events to see which ones would drive the most cost effective results.
  3. Launched multiple consumer based tests that would provide the clients with key insights about their customers that would impact both messaging and targeting across the business.
  4. Implemented a new process of how to test new ad creatives.

The Solution

At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.5

CPI

Taste

We have a fantastic app, now how do we get users?

0.45

CPL

Firstbase

The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.

Linus Bike

This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.


A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.


They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

MyPart

They wanted to scale their campaign but tracking wasn't accurate

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.