At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

2
CPO

Hardy Digital Co"

Mayple Vetted

agency

The Challenge

ZZDriggs is a growing furniture business based in New York City with intentions to grow quickly. We were tasked with boosting their consideration stage of the funnel by driving quality traffic to their site, efficiently.

The Process

Since this was ZZDriggs first ad campaign, we walked them through the following process:

  1. Developing ad messages and creatives at different stages of the funnel.
  2. Tested multiple conversion events to see which ones would drive the most cost effective results.
  3. Launched multiple consumer based tests that would provide the clients with key insights about their customers that would impact both messaging and targeting across the business.
  4. Implemented a new process of how to test new ad creatives.

The Solution

At the time of launch we were seeing high cost per purchases but quickly optimized to substantially drop the CPAs. Primarily did this by focusing on generating a lead rather than a last-click conversion.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

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