Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.

The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.

In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.

New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

• Extremely competitive job market 
• Shortage of qualified truck drivers
• Noncompetitive offer in the job marketplace 
• Unique customer persona with a specific skill set

This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.

The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.