Company: $15M/year hot tub supplies ecommerce business
Serving: USA, Canada, UK
Challenge: company had an underperforming email marketing list of 150k subscribers that has not been properly optimized or leveraged. Email open rates were low and most emails the company sent in 2020 prior to employing us included sales, hurting profit margins. By the time the company employed us they had seen an increased list fatigue, with little engagement and high unsubscribe rates Our team's task was to turn the list into a 7-figure asset.
To achieve our 2021 target of $2M of revenue generated with email marketing campaigns we focused on the following:
3.Increased email campaign frequency
Content Marketing,Copywriting,Email Marketing,Branding,Web Development,Public Relations
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.