
Results:
Company: $15M/year hot tub supplies ecommerce business
Serving: USA, Canada, UK
Challenge: company had an underperforming email marketing list of 150k subscribers that has not been properly optimized or leveraged. Email open rates were low and most emails the company sent in 2020 prior to employing us included sales, hurting profit margins. By the time the company employed us they had seen an increased list fatigue, with little engagement and high unsubscribe rates Our team's task was to turn the list into a 7-figure asset.
Results:
To achieve our 2021 target of $2M of revenue generated with email marketing campaigns we focused on the following:
2.Increased click-through-rates
3.Increased email campaign frequency
Results:
Content Marketing,Copywriting,Email Marketing,Branding,Web Development,Public Relations
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.