Results:
Company: $15M/year hot tub supplies ecommerce business
Serving: USA, Canada, UK
Challenge: company had an underperforming email marketing list of 150k subscribers that has not been properly optimized or leveraged. Email open rates were low and most emails the company sent in 2020 prior to employing us included sales, hurting profit margins. By the time the company employed us they had seen an increased list fatigue, with little engagement and high unsubscribe rates Our team's task was to turn the list into a 7-figure asset.
Results:
To achieve our 2021 target of $2M of revenue generated with email marketing campaigns we focused on the following:
2.Increased click-through-rates
3.Increased email campaign frequency
Results:
Content Marketing,Copywriting,Email Marketing,Branding,Web Development,Public Relations
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.