Conversion Rate Optimization for this brand and initial email marketing & advertising

Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.

The client wanted to see if they could improve their ROAS on Google outside of branded terms. They are a fairly popular brand with lots of followers and influencers working with them.

National Payroll Institute wanted to introduce their new brand while driving new member sign ups for payroll professionals across Canada.