
Client reached business goals within the first month and was able to scale into additional channels
Client needed a go-to-market strategy incorporating multiple digital marketing channels.
Tracking implementation, conversion rate optimization, and search engine optimization phase was followed by strategy implementation on Google Ads, Facebook Ads, and email marketing
Client reached business goals within the first month and was able to scale into additional channels
Paid Ads,Google Shopping,Paid Ads,Paid Ads,CRO,SEO,Web Development,Marketing Strategy
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.