1.2
CPL

The Challenge

Maintaining a competative presence in a very competitive PPC landscape ($9-16 average CPC), where national players compete with local businesses for attention.


Measuring results and making data-driven decisions in an account where there are few clicks due to the cost per click.

The Process

After a detailed review of the client's account, website and competition we isolated the first issue we had to solve, which was implementing a data-driven approach to understanding what led to conversions when there were only a small amount per week.


We mapped the most important routes a visitor took to becoming a lead on their website and developed a simple but useful model of customer acquisition. Then we used each of the key touch points as a "microconversion" (or "Secondary Conversion" in Google Ads) to help us make more data driven decisions about the account.


Next, with such a high CPC, we had to make sure every dollar was going to something that made a meaningful impact in generating a lead. Tight ad groups with laser precise keyword strategies and and a manual bidding strategy so we could control every aspect of the spend.


As the leads grew and stabilized we broadened out to display campaigns to saturate the local market with their messaging and help drive more leads and more qualified leads from search, social and other important channels.

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Branding

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Birth Right Isreal

Drive donation Revenue

2

CPR

fuboTV

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV

Naked French

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.

0.15

ROAS

Happy Endings

It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.