I work at Facebook full time where i lead the global strategy and execution of Facebook Ads for Facebook Consumer Marketing. My team team manages 9 figure budgets across Facebook and the Family of Apps.

• Drive awareness and traffic to content/website
• Increase membership subscriptions
• Reduce membership churn

Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.