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I work at Facebook full time where i lead the global strategy and execution of Facebook Ads for Facebook Consumer Marketing. My team team manages 9 figure budgets across Facebook and the Family of Apps.
Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.