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AIO Systems specializes in the development and design of unique command and control solutions for sites from afar. The company has developed a system that fully administers control rooms and can digitally manage remote sites. Our goal was to raise the company’s brand and design quality and create an improved image that will set it apart from its competitors.
The company's target market is a very small and specific one, so the challenge was to pinpoint the messages and designs on the website in order to attract the relevant audience. the project was conducted on very short schedules, due to the numerous conferences and company events.
We conducted thorough research that included precise target customer characterization, as well as testing procedures, to indicate what would work to attract the right audience. In addition, we hired no less than 8 designers at a time to work in parallel.
Web Development,Web Development
Technology
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Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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