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AIO Systems specializes in the development and design of unique command and control solutions for sites from afar. The company has developed a system that fully administers control rooms and can digitally manage remote sites. Our goal was to raise the company’s brand and design quality and create an improved image that will set it apart from its competitors.
The company's target market is a very small and specific one, so the challenge was to pinpoint the messages and designs on the website in order to attract the relevant audience. the project was conducted on very short schedules, due to the numerous conferences and company events.
We conducted thorough research that included precise target customer characterization, as well as testing procedures, to indicate what would work to attract the right audience. In addition, we hired no less than 8 designers at a time to work in parallel.
Web Development,Web Development
Technology
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
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Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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