AIO Systems specializes in the development and design of unique command and control solutions for sites from afar. The company has developed a system that fully administers control rooms and can digitally manage remote sites. Our goal was to raise the company’s brand and design quality and create an improved image that will set it apart from its competitors.
The company's target market is a very small and specific one, so the challenge was to pinpoint the messages and designs on the website in order to attract the relevant audience. the project was conducted on very short schedules, due to the numerous conferences and company events.
We conducted thorough research that included precise target customer characterization, as well as testing procedures, to indicate what would work to attract the right audience. In addition, we hired no less than 8 designers at a time to work in parallel.
Web Development,Web Development
Technology
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.