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At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.
Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.
With Covid impacting the world and travel coming to a grinding halt, Aisha Ashraf suddenly had the opportunity to redesign her business to become an online interior decorating consultancy. To support her in this vision, we helped her create Marketing approach, brand and website to achieve her vision.
We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, service and vision.
Following this, we did a complete review of her existing brand and website. Based on this we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.
With the success of the initial project, our scope was expanded to include the actual development of the brand and website.
At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.
Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.
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