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At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.
Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.
With Covid impacting the world and travel coming to a grinding halt, Aisha Ashraf suddenly had the opportunity to redesign her business to become an online interior decorating consultancy. To support her in this vision, we helped her create Marketing approach, brand and website to achieve her vision.
We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, service and vision.
Following this, we did a complete review of her existing brand and website. Based on this we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.
With the success of the initial project, our scope was expanded to include the actual development of the brand and website.
At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.
Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.
Marketing Strategy,Web Development,Web Development,Branding
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Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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