At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.

Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.

The Challenge

With Covid impacting the world and travel coming to a grinding halt, Aisha Ashraf suddenly had the opportunity to redesign her business to become an online interior decorating consultancy. To support her in this vision, we helped her create Marketing approach, brand and website to achieve her vision.

The Process

We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, service and vision.


Following this, we did a complete review of her existing brand and website. Based on this we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.


With the success of the initial project, our scope was expanded to include the actual development of the brand and website.

The Solution

At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.

Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.

Skills Used

Marketing Strategy,Web Development,Web Development,Branding

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Home Theater Mart

We started with just Facebook where I started with remarketing ads and have kept those going and then started running Google Ads both search and shopping with a small budget of $20 per day and now over a year later spending over $87 per day.

1.34

ROAS

Virtual EMDR

They were working with another agency that didn't really understand their product and couldn't get the right messaging

Restream

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:



  1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
  2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

4

CPO

Niagara National Golf Course

Under new management Niagara National wanted to get the word out about course/clubhouse improvements,  encourage local players to rediscover the course and the improvements that were made as well as attract tourists looking for a weekend excursion in the Niagara region.


Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.