At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.
Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.
agency
With Covid impacting the world and travel coming to a grinding halt, Aisha Ashraf suddenly had the opportunity to redesign her business to become an online interior decorating consultancy. To support her in this vision, we helped her create Marketing approach, brand and website to achieve her vision.
We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, service and vision.
Following this, we did a complete review of her existing brand and website. Based on this we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.
With the success of the initial project, our scope was expanded to include the actual development of the brand and website.
At the end of the project, Aisha had a beautiful new brand and website with a complete marketing plan for how to roll out her new positioning across channels to attract a global customer base.
Today, she still consults online but with things reopening, her work has become more of a blend of in person and online work.
Marketing Strategy,Web Development,Web Development,Branding
Home & Garden
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.