All Approach is a business consulting agency specializing in B2B business strategy, business growth, and digital product development. They reached out to me looking to get more customers for a lower price.
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.
The challenge I had was the speed of the growth for the new season with the existing courses (products).
They were working with another agency that didn't really understand their product and couldn't get the right messaging
Looking to double their production in a limited season Whitby Shores came to us to help drive inbound leads for high end landscape design and build projects in a geo targeted area.