Jesus N.

Mayple Vetted

expert

The Challenge

Alloy equips consumer goods brands to capture demand and streamline supply by breaking down silos within and across supply chain, sales, and marketing teams.



The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

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General Assembly

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

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During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
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DyeIsLife

The client organizes fun tournaments for college students around the US.


Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.


Challenges


  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.