On behalf of an agency, I helped to fully migrate Allstate’s 1000+ page bilingual website carefully over to a new website set-up, making sure not to knock any top ranks from their positions - at the same time as growing new targeted ranks that were identified in an initial keyword research strategy e.g. auto insurance, property insurance. The end result was successful migration without a loss in traffic, a faster website which improved CVR and long-term growth in search traffic for top keyword ranking targets.
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.