Mayank J.

Mayple Vetted


The Challenge

On behalf of an agency, I helped to fully migrate Allstate’s 1000+ page bilingual website carefully over to a new website set-up, making sure not to knock any top ranks from their positions - at the same time as growing new targeted ranks that were identified in an initial keyword research strategy e.g. auto insurance, property insurance. The end result was successful migration without a loss in traffic, a faster website which improved CVR and long-term growth in search traffic for top keyword ranking targets.

The Process

The Solution

Skills Used




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