On behalf of an agency, I helped to fully migrate Allstate’s 1000+ page bilingual website carefully over to a new website set-up, making sure not to knock any top ranks from their positions - at the same time as growing new targeted ranks that were identified in an initial keyword research strategy e.g. auto insurance, property insurance. The end result was successful migration without a loss in traffic, a faster website which improved CVR and long-term growth in search traffic for top keyword ranking targets.
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.