expert
On behalf of an agency, I helped to fully migrate Allstate’s 1000+ page bilingual website carefully over to a new website set-up, making sure not to knock any top ranks from their positions - at the same time as growing new targeted ranks that were identified in an initial keyword research strategy e.g. auto insurance, property insurance. The end result was successful migration without a loss in traffic, a faster website which improved CVR and long-term growth in search traffic for top keyword ranking targets.
SEO
Finance
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.
