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Amaz is quickly becoming one of the leading sparkling yerba-mate beverages in California. Recently they were awarded the top Beverage on the Pitch Slam at the Natural Products Expo West (read more here). Online sales from PPC and SEM have been growing exponentially through the website and on Amazon.
AMAZ Organic Sparkling Tea is a new sparkling all-natural energy drink that brings the Superfoods ingredients from the Amazon to help boost your energy, focus, and immune system.
Our challenge was to help launch and promote the new beverage in the competitive marketplace of Southern California.
We've worked closely with clients to establish their brand positioning and core message. Once that was clear, we built a targeted SEM campaign, focusing on selling products and building a loyal consumer base.
Amaz is quickly becoming one of the leading sparkling yerba-mate beverages in California. Recently they were awarded the top Beverage on the Pitch Slam at the Natural Products Expo West (read more here). Online sales from PPC and SEM have been growing exponentially through the website and on Amazon.
SEO,Paid Ads,CRO
Food & Drink
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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