Owned several marketing aspects of the central Paid Search team, including but not limited to, cross-functional collaboration with product, data science, and technical teams to develop and implement strategic initiatives that drive incremental paid search traffic via search engines (e.g. Google, Bing), identify and create programmatic and scalable product features, consult and conduct multi-million-dollar experiments, use customer insights to improve marketing messaging and targeting, performance monitoring, forecasting and product/data troubleshooting, streamline measurement and reporting frameworks to better derive actionable insights, and identify opportunities to improve efficiencies
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.