expert
Owned several marketing aspects of the central Paid Search team, including but not limited to, cross-functional collaboration with product, data science, and technical teams to develop and implement strategic initiatives that drive incremental paid search traffic via search engines (e.g. Google, Bing), identify and create programmatic and scalable product features, consult and conduct multi-million-dollar experiments, use customer insights to improve marketing messaging and targeting, performance monitoring, forecasting and product/data troubleshooting, streamline measurement and reporting frameworks to better derive actionable insights, and identify opportunities to improve efficiencies
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Technology
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