+1,376%

Facebook page visitors


+1,024%

Likes on posts


+800

Likes on page


$0.05

Cost Per Click


+800

Tickets than the previous year


2
ROAS

The Challenge

Ambassad, biggest dubstep event in Paris

How we sold out tickets 1 week prior to the show and 10x engagement on Facebook


The story

Ambassad is one of France’s biggest dubstep event. Located in Paris, it features some of the most important DJs in the world, like Doctor P, Sullivan King or Code Pandorum.


Our mandate

They wanted to improve their social media presence and increase ticket sales. They had great content but needed marketing angles, page management, and solid PPC to grow their audience.

They asked us to do all the paid advertising on Facebook & Instagram & manage their community on social media. The goal was to generate engagement to grow popularity and increase ticket sales.

The Process

Our process

The first thing we did was request access to all their Facebook pages. This was actually a challenge because they had at least 20 artists & event pages for their shows, and we were asked to manage all of them.


We probably had to send on average 10 emails to get a response and gain access to a Facebook. This process was extremely tedious.


After that, we started creating our strategy. The hard part about events is that we need to schedule everything based on the events that keep happening and stopping. As you can guess, making mistakes can be easy, but we couldn’t afford any.


We created an editorial calendar with all our content that we got approved by the event organizer. All our content was created to make people react and create engagement. 

We extended this focus on engagement through the paid advertising we launched on the pages and the events page as well. We knew that if people were interacting, more people would see the posts and we would create hype around the event. We also added a link to buy the tickets above every post.


We decided to spend more on the events boost because they allow people to say that they will be going to the event. We targeted mostly people who already knew about the show or the artists that would appear at the event. There’s no need to advertise on cold audiences if your following is large enough to not overspend your marketing budget.

The Solution


+1,376%

Facebook page visitors


+1,024%

Likes on posts


+800

Likes on page


$0.05

Cost Per Click


+800

Tickets than the previous year


Skills Used

Paid Ads,Paid Ads,Social Media Management

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Kristi Hyson

Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.

3

CPL

KB Pure

They are looking to expand to Canada and wanted a marketing agency to help.

ASCEND Fit Co

I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

Ossa Frames

OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.