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Facebook page visitors
Likes on posts
Likes on page
Cost Per Click
Tickets than the previous year
The story
Ambassad is one of France’s biggest dubstep event. Located in Paris, it features some of the most important DJs in the world, like Doctor P, Sullivan King or Code Pandorum.
Our mandate
They wanted to improve their social media presence and increase ticket sales. They had great content but needed marketing angles, page management, and solid PPC to grow their audience.
They asked us to do all the paid advertising on Facebook & Instagram & manage their community on social media. The goal was to generate engagement to grow popularity and increase ticket sales.
Our process
The first thing we did was request access to all their Facebook pages. This was actually a challenge because they had at least 20 artists & event pages for their shows, and we were asked to manage all of them.
We probably had to send on average 10 emails to get a response and gain access to a Facebook. This process was extremely tedious.
After that, we started creating our strategy. The hard part about events is that we need to schedule everything based on the events that keep happening and stopping. As you can guess, making mistakes can be easy, but we couldn’t afford any.
We created an editorial calendar with all our content that we got approved by the event organizer. All our content was created to make people react and create engagement.
We extended this focus on engagement through the paid advertising we launched on the pages and the events page as well. We knew that if people were interacting, more people would see the posts and we would create hype around the event. We also added a link to buy the tickets above every post.
We decided to spend more on the events boost because they allow people to say that they will be going to the event. We targeted mostly people who already knew about the show or the artists that would appear at the event. There’s no need to advertise on cold audiences if your following is large enough to not overspend your marketing budget.
Facebook page visitors
Likes on posts
Likes on page
Cost Per Click
Tickets than the previous year
Paid Ads,Paid Ads,Social Media Management
Art & Entertainment
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Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
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