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Facebook page visitors
Likes on posts
Likes on page
Cost Per Click
Tickets than the previous year
The story
Ambassad is one of France’s biggest dubstep event. Located in Paris, it features some of the most important DJs in the world, like Doctor P, Sullivan King or Code Pandorum.
Our mandate
They wanted to improve their social media presence and increase ticket sales. They had great content but needed marketing angles, page management, and solid PPC to grow their audience.
They asked us to do all the paid advertising on Facebook & Instagram & manage their community on social media. The goal was to generate engagement to grow popularity and increase ticket sales.
Our process
The first thing we did was request access to all their Facebook pages. This was actually a challenge because they had at least 20 artists & event pages for their shows, and we were asked to manage all of them.
We probably had to send on average 10 emails to get a response and gain access to a Facebook. This process was extremely tedious.
After that, we started creating our strategy. The hard part about events is that we need to schedule everything based on the events that keep happening and stopping. As you can guess, making mistakes can be easy, but we couldn’t afford any.
We created an editorial calendar with all our content that we got approved by the event organizer. All our content was created to make people react and create engagement.
We extended this focus on engagement through the paid advertising we launched on the pages and the events page as well. We knew that if people were interacting, more people would see the posts and we would create hype around the event. We also added a link to buy the tickets above every post.
We decided to spend more on the events boost because they allow people to say that they will be going to the event. We targeted mostly people who already knew about the show or the artists that would appear at the event. There’s no need to advertise on cold audiences if your following is large enough to not overspend your marketing budget.
Facebook page visitors
Likes on posts
Likes on page
Cost Per Click
Tickets than the previous year
Paid Ads,Paid Ads,Social Media Management
Art & Entertainment
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
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