Over time the account became very mature in terms of solid data going through pixel. Cost per lead came down significantly, although some of this was also attributed to improved website functionality through their development schedule.
expert
Amchara are a UK and European based health retreat. I had been working with them since the beginning when they only ran a retreat locally a few weekends a month. They then took on their first facility in the UK. The challenge was to scale up the lead generation that we were running on Facebook.
I already had a good idea of the client we were attracting, with increased monthly budgets it was a case of scaling these campaigns. Interest targeting based on healthy living interests, location, buyer behaviour were created at scale. I also created lookalikes based on website and engagement actions. Campaigns and creatives were regularly reviewed however over time there were clear winners.
Over time the account became very mature in terms of solid data going through pixel. Cost per lead came down significantly, although some of this was also attributed to improved website functionality through their development schedule.
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Health & Wellness
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Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.