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Over time the account became very mature in terms of solid data going through pixel. Cost per lead came down significantly, although some of this was also attributed to improved website functionality through their development schedule.
Amchara are a UK and European based health retreat. I had been working with them since the beginning when they only ran a retreat locally a few weekends a month. They then took on their first facility in the UK. The challenge was to scale up the lead generation that we were running on Facebook.
I already had a good idea of the client we were attracting, with increased monthly budgets it was a case of scaling these campaigns. Interest targeting based on healthy living interests, location, buyer behaviour were created at scale. I also created lookalikes based on website and engagement actions. Campaigns and creatives were regularly reviewed however over time there were clear winners.
Over time the account became very mature in terms of solid data going through pixel. Cost per lead came down significantly, although some of this was also attributed to improved website functionality through their development schedule.
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Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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