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Over time the account became very mature in terms of solid data going through pixel. Cost per lead came down significantly, although some of this was also attributed to improved website functionality through their development schedule.
Amchara are a UK and European based health retreat. I had been working with them since the beginning when they only ran a retreat locally a few weekends a month. They then took on their first facility in the UK. The challenge was to scale up the lead generation that we were running on Facebook.
I already had a good idea of the client we were attracting, with increased monthly budgets it was a case of scaling these campaigns. Interest targeting based on healthy living interests, location, buyer behaviour were created at scale. I also created lookalikes based on website and engagement actions. Campaigns and creatives were regularly reviewed however over time there were clear winners.
Over time the account became very mature in terms of solid data going through pixel. Cost per lead came down significantly, although some of this was also attributed to improved website functionality through their development schedule.
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Health & Wellness
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Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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