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I've helped grow Instagram channels consistently 20% MoM as well as YouTube channels.
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This was very early days of social so there were many unknowns. We developed a lot of content to continually share on channels.
My process would be to start with getting clear on your objectives and your brand aesthetic. Understanding the audience through some competitive research and market study would be important or reviewing any documents, business plan, etc. already established.
We would then work on a content calendar and channel strategy to focus efforts for maximum efficiency.
We would also look at an influencer strategy using available tools and gifting depending on budgets. There are resources to help with outreach and things can snowball quickly within a niche audience such as this.
I've helped grow Instagram channels consistently 20% MoM as well as YouTube channels.
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Building a landing page that captures the essence of the brand and
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
