American Apparel Case Study

The Challenge

This was very early days of social so there were many unknowns. We developed a lot of content to continually share on channels.

The Process

My process would be to start with getting clear on your objectives and your brand aesthetic. Understanding the audience through some competitive research and market study would be important or reviewing any documents, business plan, etc. already established.

We would then work on a content calendar and channel strategy to focus efforts for maximum efficiency.

We would also look at an influencer strategy using available tools and gifting depending on budgets. There are resources to help with outreach and things can snowball quickly within a niche audience such as this.

The Solution

I've helped grow Instagram channels consistently 20% MoM as well as YouTube channels.

Website

http://www.americanapparel.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,CMO,Copywriting,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

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