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I've helped grow Instagram channels consistently 20% MoM as well as YouTube channels.
agency
This was very early days of social so there were many unknowns. We developed a lot of content to continually share on channels.
My process would be to start with getting clear on your objectives and your brand aesthetic. Understanding the audience through some competitive research and market study would be important or reviewing any documents, business plan, etc. already established.
We would then work on a content calendar and channel strategy to focus efforts for maximum efficiency.
We would also look at an influencer strategy using available tools and gifting depending on budgets. There are resources to help with outreach and things can snowball quickly within a niche audience such as this.
I've helped grow Instagram channels consistently 20% MoM as well as YouTube channels.
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
