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After some campaign rebuilds and research I was able to start producing record breaking lead form fills month over month.
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They were not located in a densely populated area so to get the demand was a bit of a challenge. They had a competitor school about 40 minutes away that always received more leads and enrollments. AIB didn't truly know their brand and struggled to increase their enrollments, especially when Covid hit.
Continue researching their student population and demographics. A/B test ad copy that resonated with them and explain to the client that their competitor was located in an entirely different market and hard to compare to them.
After some campaign rebuilds and research I was able to start producing record breaking lead form fills month over month.
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