
After some campaign rebuilds and research I was able to start producing record breaking lead form fills month over month.
They were not located in a densely populated area so to get the demand was a bit of a challenge. They had a competitor school about 40 minutes away that always received more leads and enrollments. AIB didn't truly know their brand and struggled to increase their enrollments, especially when Covid hit.
Continue researching their student population and demographics. A/B test ad copy that resonated with them and explain to the client that their competitor was located in an entirely different market and hard to compare to them.
After some campaign rebuilds and research I was able to start producing record breaking lead form fills month over month.
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

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