
Testimonial from the founder:
"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”
- Nmita Doak, Founder of Amplio Beauty
Amplio is a luxury make-up brand for the woman on the go - the woman of today, the woman of tomorrow. We have been working with this team for a very long time. From the first workshop to come up with the name to developing the brand and then helping them to grow this brand, it's been a fun journey.
We started with a deep dive workshop to first understand the founder's vision and mission. From there we lead an internal workshop to help with the naming of the company and to define the brand stand. From there we went into logo creation and into developing the company's online presence. Conceptualising their go-to market strategy, we've been working side-by-side for years to grow the business into new avenues and markets.
Testimonial from the founder:
"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”
- Nmita Doak, Founder of Amplio Beauty
Branding,CMO,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Other,Content Marketing,Web Development,Web Development,Copywriting,Branding,Email Marketing,Marketing Strategy,Social Media Management
Beauty
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.

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In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.