
Testimonial from the founder:
"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”
- Nmita Doak, Founder of Amplio Beauty
Amplio is a luxury make-up brand for the woman on the go - the woman of today, the woman of tomorrow. We have been working with this team for a very long time. From the first workshop to come up with the name to developing the brand and then helping them to grow this brand, it's been a fun journey.
We started with a deep dive workshop to first understand the founder's vision and mission. From there we lead an internal workshop to help with the naming of the company and to define the brand stand. From there we went into logo creation and into developing the company's online presence. Conceptualising their go-to market strategy, we've been working side-by-side for years to grow the business into new avenues and markets.
Testimonial from the founder:
"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”
- Nmita Doak, Founder of Amplio Beauty
Branding,CMO,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Other,Content Marketing,Web Development,Web Development,Copywriting,Branding,Email Marketing,Marketing Strategy,Social Media Management
Beauty
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.