Testimonial from the founder:

"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”

- Nmita Doak, Founder of Amplio Beauty

0.3
CPM

The Challenge

Amplio is a luxury make-up brand for the woman on the go - the woman of today, the woman of tomorrow. We have been working with this team for a very long time. From the first workshop to come up with the name to developing the brand and then helping them to grow this brand, it's been a fun journey.

The Process

We started with a deep dive workshop to first understand the founder's vision and mission. From there we lead an internal workshop to help with the naming of the company and to define the brand stand. From there we went into logo creation and into developing the company's online presence. Conceptualising their go-to market strategy, we've been working side-by-side for years to grow the business into new avenues and markets.

The Solution

Testimonial from the founder:

"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”

- Nmita Doak, Founder of Amplio Beauty

Skills Used

Branding,CMO,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Other,Content Marketing,Web Development,Web Development,Copywriting,Branding,Email Marketing,Marketing Strategy,Social Media Management

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

ROAS

Iconic Paw

They had a good ROAS but wanted someone to scale

0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

3

ROAS

Powtoon

As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.


My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.


The challenges were to target people who actually need the product and not people who occasionally use it.


The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.

Adobe

Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.