Testimonial from the founder:

"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”

- Nmita Doak, Founder of Amplio Beauty

0.3
CPM

The Challenge

Amplio is a luxury make-up brand for the woman on the go - the woman of today, the woman of tomorrow. We have been working with this team for a very long time. From the first workshop to come up with the name to developing the brand and then helping them to grow this brand, it's been a fun journey.

The Process

We started with a deep dive workshop to first understand the founder's vision and mission. From there we lead an internal workshop to help with the naming of the company and to define the brand stand. From there we went into logo creation and into developing the company's online presence. Conceptualising their go-to market strategy, we've been working side-by-side for years to grow the business into new avenues and markets.

The Solution

Testimonial from the founder:

"It has been an absolute pleasure working with Marielle from The Emms. It's hard to know where to begin in respect to the contribution that they have made to our business. They have been an integral part of not just developing our brand, but also helping us develop our business. A sounding board, a source of knowledge on who to talk to and a real expert in kicking off a small business both on the ground and digitally. I would proudly recommend this company as they are easy to deal with and great at what they do.”

- Nmita Doak, Founder of Amplio Beauty

Skills Used

Branding,CMO,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Other,Content Marketing,Web Development,Web Development,Copywriting,Branding,Email Marketing,Marketing Strategy,Social Media Management

Industry

Beauty

Results by the numbers

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More Case Study

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NHL Live

We were selling a streaming service for a sports league. The goal was to leverage the iOS and Google Play App stores to generate large volumes of customers at the start of the new season. 

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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