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In the face of these challenges, I successfully managed the creation and expansion of Ancestry's digital channels both in the US and internationally, while effectively collaborating cross-functionally with teams to achieve our shared marketing goals.
Paid Search
Performance Display & Content Marketing
During my 3+ years at Ancestry, I spent time on both the paid search and performance display & content marketing teams, managing budgets exceeding $2 million/month. There were a few hurdles to cross before effectively implementing a successful digital marketing strategy.
Challenges:
Paid Search
Performance Display & Content Marketing
In the face of these challenges, I successfully managed the creation and expansion of Ancestry's digital channels both in the US and internationally, while effectively collaborating cross-functionally with teams to achieve our shared marketing goals.
Paid Search
Performance Display & Content Marketing
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Branding,Marketing Strategy,Other,CRO
Technology
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