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In the face of these challenges, I successfully managed the creation and expansion of Ancestry's digital channels both in the US and internationally, while effectively collaborating cross-functionally with teams to achieve our shared marketing goals.
Paid Search
Performance Display & Content Marketing
expert
During my 3+ years at Ancestry, I spent time on both the paid search and performance display & content marketing teams, managing budgets exceeding $2 million/month. There were a few hurdles to cross before effectively implementing a successful digital marketing strategy.
Challenges:
Paid Search
Performance Display & Content Marketing
In the face of these challenges, I successfully managed the creation and expansion of Ancestry's digital channels both in the US and internationally, while effectively collaborating cross-functionally with teams to achieve our shared marketing goals.
Paid Search
Performance Display & Content Marketing
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Copywriting,Branding,Marketing Strategy,Other,CRO
Technology
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!
