This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.

The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

Help the brand to navigate digital marketing and maximise their ROI from paid advertising.

North Drinkware has a fascinating product but their targeting for their facebook campaigns was very broad, although they were driving traffic they were not driving conversions.