Style & Fashion
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Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
During our initial analysis of the company we identified the following challenges:
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.