Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Company Info:
Founded in 1975, ARB is Australia's largest manufacturer and distributor of aftermarket 4WD accessories. With products including bull bars, protection equipment, Old Man Emu suspension, Air Lockers, roof racks, canopies and recovery equipment, ARB’s primary mission is to prepare vehicles for the remote and harsh conditions typically encountered off road. ARB currently has 45+ stores and over a hundred stockists located across Australia, an office in Seattle, USA, and an export network reaching more than a hundred countries.
My achievements and involvement:
ARB’s product range of 4WD and ute accessories targets two core user segments: 4WD enthusiasts, and tradespeople (who generally drive utes).
The campaigns I was managing for ARB have a variety of objectives, looking to engage these audiences to either go to an ARB offline store to have their 4WD accessories fitted, or ask their dealer when purchasing a new car.
As no online transaction occurs, users are prompted to either visit an ARB location, or ask their dealer when purchasing a new car to have ARB accessories fitted (rather than car-branded accessories). This posed a challenge around online digital measurement.
Summary:
Since I managed to drive such a great success it meant we also got a client testimonial,
“G Squared allowed us to refine our targeting while showcasing our brand across websites that were more in line with our brand and a more reputable and engaged audience, driving better traffic, proven by online conversion statistics.”
Mark Berger Brand Marketing Manager, ARB
It also meant that we we’re awarded a silver award at the “APAC Search Awards 2021” for the best integrated campaign.
It also meant that we were nominated for the SEMrush Awards Best Integrated campaign.
It also meant that I managed to be featured on Quantcast’s global case study page.
https://www.quantcast.com/case-study/arb/
I overcame this challenge by focusing on users’ intent to purchase – and what actions they would need to take on the website to indicate a high level of intent.
For existing 4WD owners, I set up measurement for conversion as a search for a location on the find a location page.
While I was not able to measure a user all the way through to purchase, I worked extensively with the client to put together conversion metrics which would allow me to set benchmarks for success, and ensure I was targeting the right types of users.
Once this was defined, I focused on utilising custom audiences across Google, social and programmatic. The custom audiences model was built using Quantcast’s proprietary targeting strategy, Search Powered Audiences, and Facebook Lookalikes, in order to reach the 4WD adventurist audience with both social and display ads.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Content Marketing,Copywriting,Other,Web Development,Marketing Strategy
Automotive & Transportation
Put your e-mail in and we'll arrange a consultation call for you
Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
