In the first 30 days of working together, Art of Self Healing was able to reach over 30,000 accounts organically on Instagram through my social media marketing strategies.


Previously they had only 20 followers, and I was able to increase their following by 137 followers in the first month, bringing their follower growth rate to 685%. On Instagram, the monthly average follower growth rate is 1.7%.


One of their Reels got over 12.8k plays reaching over 12,481 accounts, resulting in new followers, 48 shares, and 124 saves in content engagements.


Another big win for Art of Self Healing's content was having 33,062 impressions. Typically, having a higher number of impressions vs reach is an indicator that their content performs well.

The Challenge

Art of Self Healing is a start-up company that was facing challenges growing their following organically on Instagram. They wanted to improve their engagement and brand awareness and build a community of people who were passionate about self development and wellness.

The Process

My role as Art of Self Healing's social media marketing manager and content strategist was to create content that attracted their ideal audience and to turn profile views into followers.


The goal was to create educational and inspiring content that sparked an emotional reaction with their ideal audience.


Before creating any content, I did extensive reach on their market, competitive analysis and a SWOT analysis. After the research I conducted, I dove into creating their strategy and action plan.


After the strategy and action plan was complete, and the client approved of the plan, I began to create all their content from scratch including graphics and impactful written captions.

The Solution

In the first 30 days of working together, Art of Self Healing was able to reach over 30,000 accounts organically on Instagram through my social media marketing strategies.


Previously they had only 20 followers, and I was able to increase their following by 137 followers in the first month, bringing their follower growth rate to 685%. On Instagram, the monthly average follower growth rate is 1.7%.


One of their Reels got over 12.8k plays reaching over 12,481 accounts, resulting in new followers, 48 shares, and 124 saves in content engagements.


Another big win for Art of Self Healing's content was having 33,062 impressions. Typically, having a higher number of impressions vs reach is an indicator that their content performs well.

Skills Used

Branding,Other,Content Marketing,Copywriting,Email Marketing,Social Media Management

Industry

Health & Wellness

Results by the numbers

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