Art of Self Healing is a start-up company that was facing challenges growing their following organically on Instagram. They wanted to improve their engagement and brand awareness and build a community of people who were passionate about self development and wellness.

My role as Art of Self Healing's social media marketing manager and content strategist was to create content that attracted their ideal audience and to turn profile views into followers.

The goal was to create educational and inspiring content that sparked an emotional reaction with their ideal audience.

Before creating any content, I did extensive reach on their market, competitive analysis and a SWOT analysis. After the research I conducted, I dove into creating their strategy and action plan.

After the strategy and action plan was complete, and the client approved of the plan, I began to create all their content from scratch including graphics and impactful written captions.