The Challenge

The Process

The Solution

Skills Used

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Industry

Technology

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More Case Study

0.32

CPL

Shieldwise

Shieldwise is an insurance lead generation company based in the UK. They match users with their ideal insurance solution from a network of local providers.

ANZ Banking Group

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.


The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign. 


The goals, therefore, were to:

  • Increase relevance of the content during stages before and during the application process.
  • Build new content modules to scale content and make authoring flexible for continuous experiments. 
  • Increase organic traffic.


Direct Textile Store

0.5

CPR

Snagajob

Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.