Responsible for developing and executing a strong design vision for Atom Tickets. Manage the creative team to ensure design across all mediums (in-app, social media, advertising) is aligned with brand strategy.
Lead style guide development with product, brand, and engineering partners to enhance design and enable consistent user experiences across the apps.
Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,Branding,Email Marketing,Web Development
Technology
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
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