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As a result of our marketing strategy, the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets.
Highlights Year on Year:
Annual Sales: 2.9 X
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
August Society designs and produces high-end sustainable swimwear and accessories for the whole family. With the pandemic impacting retail sales, August Society wanted to develop its own online channels to drive sales and develop its own loyal customer base. To achieve this, the company wanted to put a marketing strategy in place to optimise its campaigns.
To help August Society achieve its goals, we started the protect with an in-depth workshop to fully understand the company's positioning, customer base, products and brand.
Based on this, we developed an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media and influencer approach, website optimisations etc.
This included for example:
With the success of the initial project, our scope was expanded to include the actual management of their social media channels, email marketing campaign and blogging ideas, and ads buying to support the company to enter new markets. As part of the project, we also make ongoing website optimisation recommendations and we work very closely with the founding team to hone the brand message and overarching strategy.
As a result of our marketing strategy, the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets.
Highlights Year on Year:
Annual Sales: 2.9 X
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
Marketing Strategy,Paid Ads,Paid Ads,Social Media Management,Content Marketing,Paid Ads,Other,SEO
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Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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