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As a result of our marketing strategy, the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets.
Highlights Year on Year:
Annual Sales: 2.9 X
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
August Society designs and produces high-end sustainable swimwear and accessories for the whole family. With the pandemic impacting retail sales, August Society wanted to develop its own online channels to drive sales and develop its own loyal customer base. To achieve this, the company wanted to put a marketing strategy in place to optimise its campaigns.
To help August Society achieve its goals, we started the protect with an in-depth workshop to fully understand the company's positioning, customer base, products and brand.
Based on this, we developed an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media and influencer approach, website optimisations etc.
This included for example:
With the success of the initial project, our scope was expanded to include the actual management of their social media channels, email marketing campaign and blogging ideas, and ads buying to support the company to enter new markets. As part of the project, we also make ongoing website optimisation recommendations and we work very closely with the founding team to hone the brand message and overarching strategy.
As a result of our marketing strategy, the brand has a vibrant website with engaging social media channels to engage audiences and a segmented ads strategy leveraging Facebook and Instagram ads, as well as Google Adwords.
Sales have more than doubled year on year since we took on the project and the company is now working on expanding into new markets.
Highlights Year on Year:
Annual Sales: 2.9 X
CPMs: 42% lower than previous freelancer
Average CTRs on campaigns: 2.05% (57% higher than previous freelancer)
Return Customer Rate: up by 64%
Site Conversion Rate: up by 76%
Marketing Strategy,Paid Ads,Paid Ads,Social Media Management,Content Marketing,Paid Ads,Other,SEO
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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