expert
The team at Aupale Vodka wanted to create a strong positioning for the company. I helped them position the brand and gathered the team to support the process (copywriters, creative director etc..).
Branding
Food & Drink
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Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.