I worked with this start-up from the beginning of their conception to come in and be a disrupter in the prescription eyeglass/sunglasses industry. The challenge we were faced with was entering an industry with a few big, established players. My role was to create branding, content and marketing strategy to break through.
I wrote fresh, on-brand copy for product descriptions, and other content. The Warby Parker-esque home trial program needed a name in which I delivered the name “Home Style & Trial” that was used across all Marketing materials and content.
Marketing Strategy,Content Marketing,Copywriting
Style & Fashion
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.