One of B.Selfie's most difficult challenges on Instagram were to grow their audience organically.

Their content was not connecting with their current audience nor their ideal audience. They wanted a complete account re-brand. Previously, the creatives they had before looked more like ads and less authentic, which is why they were having a hard time growing.

My role as their social media marketing manager and content strategist was to create a social media audit, SWOT analysis, competitive analysis, action plan with measurable goals, content calendar, content funnel and new graphics.

After I completed the social media audit, SWOT analysis, competitive analysis and action plan developed a monthly content calendar and a content funnel process to stay organized and have a more efficient process for content approvals.

Once the monthly content calendar was approved with key dates and topic ideas for the content funnel, it was time to begin the content creation process. Before creating content, I designed an on brand mock-up feed for the client. Previously, their feed was a bit chaotic and there wasn't a cohesive design in their content. The client wanted a more on brand and minimalistic theme on their account, and within the first mock-up feed, and graphics templates I was able to make their vision come to life.