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Within the first 30 days of working with me, B.Selfie was able to reach 16,800 people organically, that was an increase of 794% from the previous month, which was something they had never done before.
I was able to triple their follower growth rate to almost 4%. To put this into perspective, the average monthly follower growth rate on Instagram is 1.7%.
Through my engagement strategy B.Selfie's was able to increase their engagement, 295% from the previous month.
With the new content strategy, we were able to achieve 21,409 impressions through content interactions such as like, saves, and shares.
One of B.Selfie's most difficult challenges on Instagram were to grow their audience organically.
Their content was not connecting with their current audience nor their ideal audience. They wanted a complete account re-brand. Previously, the creatives they had before looked more like ads and less authentic, which is why they were having a hard time growing.
My role as their social media marketing manager and content strategist was to create a social media audit, SWOT analysis, competitive analysis, action plan with measurable goals, content calendar, content funnel and new graphics.
After I completed the social media audit, SWOT analysis, competitive analysis and action plan developed a monthly content calendar and a content funnel process to stay organized and have a more efficient process for content approvals.
Once the monthly content calendar was approved with key dates and topic ideas for the content funnel, it was time to begin the content creation process. Before creating content, I designed an on brand mock-up feed for the client. Previously, their feed was a bit chaotic and there wasn't a cohesive design in their content. The client wanted a more on brand and minimalistic theme on their account, and within the first mock-up feed, and graphics templates I was able to make their vision come to life.
Within the first 30 days of working with me, B.Selfie was able to reach 16,800 people organically, that was an increase of 794% from the previous month, which was something they had never done before.
I was able to triple their follower growth rate to almost 4%. To put this into perspective, the average monthly follower growth rate on Instagram is 1.7%.
Through my engagement strategy B.Selfie's was able to increase their engagement, 295% from the previous month.
With the new content strategy, we were able to achieve 21,409 impressions through content interactions such as like, saves, and shares.
Copywriting,Content Marketing,Branding,Other,Branding,Social Media Management,Marketing Strategy
Beauty
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Revamping their entire online brand identity and reaching an entirely new audience on social media.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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