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Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.
The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly
The brand started as a cheap option in the category, not in the top 3 brands in the diaper category in Israel.
The big challenge was to elevate the brand from the concept of an affordable option to the quality option.
Another challenge was to establish a steady monthly ecommerce activity with high sales and high ROAS.
My role was to set up e-commerce activities, optimize campaigns, research audiences, examine different messages on different audiences, draw conclusions based on performance and refine creative messages
Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.
The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly
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Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
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