Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.
The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly
The brand started as a cheap option in the category, not in the top 3 brands in the diaper category in Israel.
The big challenge was to elevate the brand from the concept of an affordable option to the quality option.
Another challenge was to establish a steady monthly ecommerce activity with high sales and high ROAS.
My role was to set up e-commerce activities, optimize campaigns, research audiences, examine different messages on different audiences, draw conclusions based on performance and refine creative messages
Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.
The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,CRO,Paid Ads
Baby
Put your e-mail in and we'll arrange a consultation call for you
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.