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Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.
The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly
The brand started as a cheap option in the category, not in the top 3 brands in the diaper category in Israel.
The big challenge was to elevate the brand from the concept of an affordable option to the quality option.
Another challenge was to establish a steady monthly ecommerce activity with high sales and high ROAS.
My role was to set up e-commerce activities, optimize campaigns, research audiences, examine different messages on different audiences, draw conclusions based on performance and refine creative messages
Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.
The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly
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The goals, therefore, were to:
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