Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.

The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly

0.34
CPO

The Challenge

The brand started as a cheap option in the category, not in the top 3 brands in the diaper category in Israel.

The big challenge was to elevate the brand from the concept of an affordable option to the quality option.

Another challenge was to establish a steady monthly ecommerce activity with high sales and high ROAS.

The Process

My role was to set up e-commerce activities, optimize campaigns, research audiences, examine different messages on different audiences, draw conclusions based on performance and refine creative messages

The Solution

Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.

The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,CRO,Paid Ads

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.12

ROAS

L9 Sports

Incremental growth YoY in a very competitive market.

3.86

CPL

Ignited Music

This company provides virtual music lessons and courses with vetted instructors. Our challenge was cutting through the noise and differentiating the brand in a market that got much more crowded due to Covid-19.

2

CPL

Utah Rehab Center

They wanted a stronger Google ads agency that could help them with their CRO as well

0.5

CPL

Harri

The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.