Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.

The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly

0.34
CPO

The Challenge

The brand started as a cheap option in the category, not in the top 3 brands in the diaper category in Israel.

The big challenge was to elevate the brand from the concept of an affordable option to the quality option.

Another challenge was to establish a steady monthly ecommerce activity with high sales and high ROAS.

The Process

My role was to set up e-commerce activities, optimize campaigns, research audiences, examine different messages on different audiences, draw conclusions based on performance and refine creative messages

The Solution

Improving ROAS from 3 to 5 on average, improving cost of sale from 70 NIS to 38 NIS on average.

The brand entered the top 3 brands in Israel in 2021 and its market share increased accordingly

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,CRO,Paid Ads

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Afimilk

Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.

0.5

CPO

Soma

Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.



1.5

ROAS

Bangn Body

The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.


They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

0.98

ROAS

Pearlory

They had decent results with Facebook ads but wanted an agency to bring better copywriting, ads management & creative ideas (motion, video & image)

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.