
The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.
Entering a new year, new Q1 paid media goals were established for awareness to lower our key KPI of Cost per View Influenced Visit.
As the paid media manager, I wanted to take advantage of testing the new YouTube beta Video Action campaigns against our existing TrueView for Action campaigns. If this proved to be more efficient, we could scale the product and improve video performance across the board to hit our Q1 goals and remain at the forefront of innovation.
The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.
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Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.