The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.

0.27
CPL

The Challenge

Entering a new year, new Q1 paid media goals were established for awareness to lower our key KPI of Cost per View Influenced Visit.

The Process

As the paid media manager, I wanted to take advantage of testing the new YouTube beta Video Action campaigns against our existing TrueView for Action campaigns. If this proved to be more efficient, we could scale the product and improve video performance across the board to hit our Q1 goals and remain at the forefront of innovation.

The Solution

The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.

Skills Used

Paid Ads

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Mercury Marine

  • Define digital marketing strategy for global boat motor manufacture
  • Design and develop custom website platform to deliver on the promise of the marketing strategy
  • Define and develop workflow to enable multi-party translation input, edits, review, approval process for 5 global regions encompassing 19 different languages

Pew Pew Tactical

When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.

ROAM Luggage

ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.

Global Edge Markets

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.