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The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.
Entering a new year, new Q1 paid media goals were established for awareness to lower our key KPI of Cost per View Influenced Visit.
As the paid media manager, I wanted to take advantage of testing the new YouTube beta Video Action campaigns against our existing TrueView for Action campaigns. If this proved to be more efficient, we could scale the product and improve video performance across the board to hit our Q1 goals and remain at the forefront of innovation.
The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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