The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.

0.27
CPL

The Challenge

Entering a new year, new Q1 paid media goals were established for awareness to lower our key KPI of Cost per View Influenced Visit.

The Process

As the paid media manager, I wanted to take advantage of testing the new YouTube beta Video Action campaigns against our existing TrueView for Action campaigns. If this proved to be more efficient, we could scale the product and improve video performance across the board to hit our Q1 goals and remain at the forefront of innovation.

The Solution

The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.

Skills Used

Paid Ads

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

ROAS

Clay By Steph

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

0.5

CPL

Skills Certified Australia

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

Elise Care

Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.

3

ROAS

Mohonk Mountain House

the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.