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The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.
Entering a new year, new Q1 paid media goals were established for awareness to lower our key KPI of Cost per View Influenced Visit.
As the paid media manager, I wanted to take advantage of testing the new YouTube beta Video Action campaigns against our existing TrueView for Action campaigns. If this proved to be more efficient, we could scale the product and improve video performance across the board to hit our Q1 goals and remain at the forefront of innovation.
The Video Action campaign resulted in a -27% lower KPI, allowing us to scale the beta and performance.
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