Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Summary:
To reduce the cost per Acquisition as much as I did working on the digital accounts for Bangerhead is a very impressive achievement and to do it over a longer period showcases why the changes I did were not random or had some seasonal factors skewing the results.
Company Info:
Bangerhead.se (https://www.bangerhead.se/) is a Swedish e-commerce store that sells and promotes beauty products from the worlds largest and prestigious brands. The company has the rights to sell beauty products in hair care, skin care, make-up and perfumes from brands such as; Redken, L'Oréal, Kérastase, Joico, BareMinerals and Schwarzkopf. Bangerhead was launched in December 2008 with the target to become Scandinavia’s largest e-commerce for exclusive beauty products.
My achievements and involvement:
For three years I was working for the industry leader Ingager Online Marketing (https://ingager.com/en/) in Stockholm Sweden.
One of the highlights of my career and a highlight while working for Ingager was when I utilised Ingagers own propriety tech tools and other tech tools such as Facebook, Google Ads, Tradedoubler, Commission Junction & Bing/Microsoft ads to drive more purchases towards one of our clients named Bangerhead.
At first, I was thrown into the deep end with this account. This account was already established but they wanted to get more sales for a lower Cost per Acquisition. Initially what I did was to revamp the strategy of the account.
We needed to:
· Increase the number of sales from product specific searches (also known as long-tail).
· Improve the ad texts
· More frequent changes when it came to the bid adjustments.
What I did initially was to increase all of the bids, this allowed the platforms and algorithms to thoroughly test all the keywords and fast-track the learning period. Once Click-Through Rates (CTR’s) were high I adjusted the spending to maintain the positions. Meanwhile, the ads that had not converted well were removed and this ultimately improved the overall account performance as the more relevant ads you have the better Google algorithm favours the performance.
On top of this, I decided to increase the frequency of how often I would adjust the keyword bids, instead of doing it in an unplanned & infrequent manner I decided to do it weekly.
This graph shows that since I started to work on the account the results went from an average Cost Per Order of SEK (Swedish Krona) 114 down to SEK 45 – that's an 86% reduction in cost per order.
It also shows that at the same time, the number of average orders per week increased from 225 to 496 – that's a 75% increase in the number of orders.
Summary:
To reduce the cost per Acquisition as much as I did working on the digital accounts for Bangerhead is a very impressive achievement and to do it over a longer period showcases why the changes I did were not random or had some seasonal factors skewing the results.
Paid Ads,Paid Ads,Google Shopping
Beauty
Put your e-mail in and we'll arrange a consultation call for you
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
