Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Summary:
To reduce the cost per Acquisition as much as I did working on the digital accounts for Bangerhead is a very impressive achievement and to do it over a longer period showcases why the changes I did were not random or had some seasonal factors skewing the results.
Company Info:
Bangerhead.se (https://www.bangerhead.se/) is a Swedish e-commerce store that sells and promotes beauty products from the worlds largest and prestigious brands. The company has the rights to sell beauty products in hair care, skin care, make-up and perfumes from brands such as; Redken, L'Oréal, Kérastase, Joico, BareMinerals and Schwarzkopf. Bangerhead was launched in December 2008 with the target to become Scandinavia’s largest e-commerce for exclusive beauty products.
My achievements and involvement:
For three years I was working for the industry leader Ingager Online Marketing (https://ingager.com/en/) in Stockholm Sweden.
One of the highlights of my career and a highlight while working for Ingager was when I utilised Ingagers own propriety tech tools and other tech tools such as Facebook, Google Ads, Tradedoubler, Commission Junction & Bing/Microsoft ads to drive more purchases towards one of our clients named Bangerhead.
At first, I was thrown into the deep end with this account. This account was already established but they wanted to get more sales for a lower Cost per Acquisition. Initially what I did was to revamp the strategy of the account.
We needed to:
· Increase the number of sales from product specific searches (also known as long-tail).
· Improve the ad texts
· More frequent changes when it came to the bid adjustments.
What I did initially was to increase all of the bids, this allowed the platforms and algorithms to thoroughly test all the keywords and fast-track the learning period. Once Click-Through Rates (CTR’s) were high I adjusted the spending to maintain the positions. Meanwhile, the ads that had not converted well were removed and this ultimately improved the overall account performance as the more relevant ads you have the better Google algorithm favours the performance.
On top of this, I decided to increase the frequency of how often I would adjust the keyword bids, instead of doing it in an unplanned & infrequent manner I decided to do it weekly.
This graph shows that since I started to work on the account the results went from an average Cost Per Order of SEK (Swedish Krona) 114 down to SEK 45 – that's an 86% reduction in cost per order.
It also shows that at the same time, the number of average orders per week increased from 225 to 496 – that's a 75% increase in the number of orders.
Summary:
To reduce the cost per Acquisition as much as I did working on the digital accounts for Bangerhead is a very impressive achievement and to do it over a longer period showcases why the changes I did were not random or had some seasonal factors skewing the results.
Paid Ads,Paid Ads,Google Shopping
Beauty
Put your e-mail in and we'll arrange a consultation call for you
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
