Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Summary:
To reduce the cost per Acquisition as much as I did working on the digital accounts for Bangerhead is a very impressive achievement and to do it over a longer period showcases why the changes I did were not random or had some seasonal factors skewing the results.
Company Info:
Bangerhead.se (https://www.bangerhead.se/) is a Swedish e-commerce store that sells and promotes beauty products from the worlds largest and prestigious brands. The company has the rights to sell beauty products in hair care, skin care, make-up and perfumes from brands such as; Redken, L'Oréal, Kérastase, Joico, BareMinerals and Schwarzkopf. Bangerhead was launched in December 2008 with the target to become Scandinavia’s largest e-commerce for exclusive beauty products.
My achievements and involvement:
For three years I was working for the industry leader Ingager Online Marketing (https://ingager.com/en/) in Stockholm Sweden.
One of the highlights of my career and a highlight while working for Ingager was when I utilised Ingagers own propriety tech tools and other tech tools such as Facebook, Google Ads, Tradedoubler, Commission Junction & Bing/Microsoft ads to drive more purchases towards one of our clients named Bangerhead.
At first, I was thrown into the deep end with this account. This account was already established but they wanted to get more sales for a lower Cost per Acquisition. Initially what I did was to revamp the strategy of the account.
We needed to:
· Increase the number of sales from product specific searches (also known as long-tail).
· Improve the ad texts
· More frequent changes when it came to the bid adjustments.
What I did initially was to increase all of the bids, this allowed the platforms and algorithms to thoroughly test all the keywords and fast-track the learning period. Once Click-Through Rates (CTR’s) were high I adjusted the spending to maintain the positions. Meanwhile, the ads that had not converted well were removed and this ultimately improved the overall account performance as the more relevant ads you have the better Google algorithm favours the performance.
On top of this, I decided to increase the frequency of how often I would adjust the keyword bids, instead of doing it in an unplanned & infrequent manner I decided to do it weekly.
This graph shows that since I started to work on the account the results went from an average Cost Per Order of SEK (Swedish Krona) 114 down to SEK 45 – that's an 86% reduction in cost per order.
It also shows that at the same time, the number of average orders per week increased from 225 to 496 – that's a 75% increase in the number of orders.
Summary:
To reduce the cost per Acquisition as much as I did working on the digital accounts for Bangerhead is a very impressive achievement and to do it over a longer period showcases why the changes I did were not random or had some seasonal factors skewing the results.
Paid Ads,Paid Ads,Google Shopping
Beauty
Put your e-mail in and we'll arrange a consultation call for you
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
