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Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a month.
Baseball BBQ is a brand that sells customized grilling tools & tools sets to Baseball fans. The initial challenge was that the brand had just 2 creatives to start with. I overcame this by creating the creatives by myself. I leveraged the existing photos and videos they had to make the social creatives.
I grew the brand and scaled via Facebook and Instagram ads, from $0 to 5-figures/month in 2021 and 2022. I made the social creatives, improved the landing pages, the funnels and came up with attractive offers. The strategies that I used were targeting die-hard baseball fans and running special offers via Facebook/Instagram ads.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a month.
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
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