Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a month.
Baseball BBQ is a brand that sells customized grilling tools & tools sets to Baseball fans. The initial challenge was that the brand had just 2 creatives to start with. I overcame this by creating the creatives by myself. I leveraged the existing photos and videos they had to make the social creatives.
I grew the brand and scaled via Facebook and Instagram ads, from $0 to 5-figures/month in 2021 and 2022. I made the social creatives, improved the landing pages, the funnels and came up with attractive offers. The strategies that I used were targeting die-hard baseball fans and running special offers via Facebook/Instagram ads.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a month.
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Sports, Outdoors & Fitness
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I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
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