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Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a month.
Baseball BBQ is a brand that sells customized grilling tools & tools sets to Baseball fans. The initial challenge was that the brand had just 2 creatives to start with. I overcame this by creating the creatives by myself. I leveraged the existing photos and videos they had to make the social creatives.
I grew the brand and scaled via Facebook and Instagram ads, from $0 to 5-figures/month in 2021 and 2022. I made the social creatives, improved the landing pages, the funnels and came up with attractive offers. The strategies that I used were targeting die-hard baseball fans and running special offers via Facebook/Instagram ads.
Managed a budget of $20,000/month, and achieved a consistent average ROA of 2X. We went from $0/month to $5-figures/month of gross revenue in a month.
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Sports, Outdoors & Fitness
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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