Before my takeover client was getting 10-20 sales per month, after taking over management and several months of optimization of the account we were getting 100-200 sales per month.
expert
Selling and competing against multiple higher competitors with more brand awareness.
Before my takeover client was getting 10-20 sales per month, after taking over management and several months of optimization of the account we were getting 100-200 sales per month.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy
Sports, Outdoors & Fitness
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.