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We were able to add four platforms to our core acquisition marketing stack: YouTube, TikTok, Pinterest, and Snapchat.
Diversifying paid channel mix based on a CPA goal.
In order to find new channels, I researched paid media kits to determine estimated CPMs and CTRs + audience match, and creative best practices + specs. Once I projected potential CPAs based on platform benchmark numbers and internal historical data, if the projected CPA was within 25-30% of our goal, we planned and bought paid media on the platform. In our case, we were already running on Facebook/Instagram and Google Search, so we determined to expand into Quora, TikTok, Snapchat, Reddit, and YouTube ads. Once campaigns were launched, using strategic audience targeting parameters and creative best practices, we allowed a testing period of 60 days. After the testing phase, we performed campaign triage and determined which platforms and campaigns were worth expanding into based on actuals for ROAS, CPA, CTR, and CPM.
We were able to add four platforms to our core acquisition marketing stack: YouTube, TikTok, Pinterest, and Snapchat.
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.
Lead Generation Landing Page.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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