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We were able to add four platforms to our core acquisition marketing stack: YouTube, TikTok, Pinterest, and Snapchat.
Diversifying paid channel mix based on a CPA goal.
In order to find new channels, I researched paid media kits to determine estimated CPMs and CTRs + audience match, and creative best practices + specs. Once I projected potential CPAs based on platform benchmark numbers and internal historical data, if the projected CPA was within 25-30% of our goal, we planned and bought paid media on the platform. In our case, we were already running on Facebook/Instagram and Google Search, so we determined to expand into Quora, TikTok, Snapchat, Reddit, and YouTube ads. Once campaigns were launched, using strategic audience targeting parameters and creative best practices, we allowed a testing period of 60 days. After the testing phase, we performed campaign triage and determined which platforms and campaigns were worth expanding into based on actuals for ROAS, CPA, CTR, and CPM.
We were able to add four platforms to our core acquisition marketing stack: YouTube, TikTok, Pinterest, and Snapchat.
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Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.
LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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