We were able to add four platforms to our core acquisition marketing stack: YouTube, TikTok, Pinterest, and Snapchat.


Jake M.

Mayple Vetted


The Challenge

Diversifying paid channel mix based on a CPA goal.

The Process

In order to find new channels, I researched paid media kits to determine estimated CPMs and CTRs + audience match, and creative best practices + specs. Once I projected potential CPAs based on platform benchmark numbers and internal historical data, if the projected CPA was within 25-30% of our goal, we planned and bought paid media on the platform. In our case, we were already running on Facebook/Instagram and Google Search, so we determined to expand into Quora, TikTok, Snapchat, Reddit, and YouTube ads. Once campaigns were launched, using strategic audience targeting parameters and creative best practices, we allowed a testing period of 60 days. After the testing phase, we performed campaign triage and determined which platforms and campaigns were worth expanding into based on actuals for ROAS, CPA, CTR, and CPM.

The Solution

We were able to add four platforms to our core acquisition marketing stack: YouTube, TikTok, Pinterest, and Snapchat.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Other


Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



Black Limo MTL

They were working with another agency for Google ads but the results were bad

Mercury Marine

  • Define digital marketing strategy for global boat motor manufacture
  • Design and develop custom website platform to deliver on the promise of the marketing strategy
  • Define and develop workflow to enable multi-party translation input, edits, review, approval process for 5 global regions encompassing 19 different languages



Festival Pass

The world's first live events subscription service across music, film, food & wine, theater, tech & innovation and more.

- User Acquisition Growth.

- Paid Media on Facebook & Instagram

- Paid Media Strategies & Funnels

- Landing Pages

- Advertising Strategy

- Copywriting



By Angels Salon

Improve the social media engagement with the Salon, generate more leads, and have a better storytelling of the feed.