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One Sponsored Brand campaign alone was generating thousands of pounds a month at a 10% ACOS, something they were most pleased with. This campaign alone significantly increased their paid and total revenues but several other new campaigns were performing well for them as well.
The experiment was so successful that they decided to take this activity in-house.
The client had very little idea about growing Amazon as a channel and they were generally a bit reluctant to rock the boat initially.
In step one I demonstrated several Amazon Advertising opportunities with minimal creative requirements and they got excited about that.
Step two, I ensured that their listings and Amazon Storefront were ready to receive and convert paid traffic.
Step three, launched new advertising methods leveraging their strongest products which immediately generated very positive return.
One Sponsored Brand campaign alone was generating thousands of pounds a month at a 10% ACOS, something they were most pleased with. This campaign alone significantly increased their paid and total revenues but several other new campaigns were performing well for them as well.
The experiment was so successful that they decided to take this activity in-house.
Paid Ads,Marketing Strategy
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
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