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One Sponsored Brand campaign alone was generating thousands of pounds a month at a 10% ACOS, something they were most pleased with. This campaign alone significantly increased their paid and total revenues but several other new campaigns were performing well for them as well.
The experiment was so successful that they decided to take this activity in-house.
The client had very little idea about growing Amazon as a channel and they were generally a bit reluctant to rock the boat initially.
In step one I demonstrated several Amazon Advertising opportunities with minimal creative requirements and they got excited about that.
Step two, I ensured that their listings and Amazon Storefront were ready to receive and convert paid traffic.
Step three, launched new advertising methods leveraging their strongest products which immediately generated very positive return.
One Sponsored Brand campaign alone was generating thousands of pounds a month at a 10% ACOS, something they were most pleased with. This campaign alone significantly increased their paid and total revenues but several other new campaigns were performing well for them as well.
The experiment was so successful that they decided to take this activity in-house.
Paid Ads,Marketing Strategy
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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