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One Sponsored Brand campaign alone was generating thousands of pounds a month at a 10% ACOS, something they were most pleased with. This campaign alone significantly increased their paid and total revenues but several other new campaigns were performing well for them as well.
The experiment was so successful that they decided to take this activity in-house.
The client had very little idea about growing Amazon as a channel and they were generally a bit reluctant to rock the boat initially.
In step one I demonstrated several Amazon Advertising opportunities with minimal creative requirements and they got excited about that.
Step two, I ensured that their listings and Amazon Storefront were ready to receive and convert paid traffic.
Step three, launched new advertising methods leveraging their strongest products which immediately generated very positive return.
One Sponsored Brand campaign alone was generating thousands of pounds a month at a 10% ACOS, something they were most pleased with. This campaign alone significantly increased their paid and total revenues but several other new campaigns were performing well for them as well.
The experiment was so successful that they decided to take this activity in-house.
Paid Ads,Marketing Strategy
Health & Wellness
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Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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