Learn everything SEO from the best at our next Live event! Wednesday, February 15th at 12 PM EST (Free Entry!)
Testing multiple concepts, and running through successive iterations of the copy and creative - a reduction of 37.5% was achieved. CPA (cost per acquisition) was reduced from $40 to $25.
expert
A top Hollywood screenwriter, direct response copywriter, and author - runs a business showing how anybody can launch a bestselling book in 90 days. However, his Facebook ads for the training program suffered from high CPAs (cost per acquisition).
As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.
These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.
Testing multiple concepts, and running through successive iterations of the copy and creative - a reduction of 37.5% was achieved. CPA (cost per acquisition) was reduced from $40 to $25.
Paid Ads
Education
Put your e-mail in and we'll arrange a consultation call for you
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
