Testing multiple concepts, and running through successive iterations of the copy and creative - a reduction of 37.5% was achieved. CPA (cost per acquisition) was reduced from $40 to $25.


The Challenge

A top Hollywood screenwriter, direct response copywriter, and author - runs a business showing how anybody can launch a bestselling book in 90 days. However, his Facebook ads for the training program suffered from high CPAs (cost per acquisition).

The Process

As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.

These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.

The Solution

Testing multiple concepts, and running through successive iterations of the copy and creative - a reduction of 37.5% was achieved. CPA (cost per acquisition) was reduced from $40 to $25.

Skills Used

Paid Ads



Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.



Ellixxis Cosmeceuticals

A great product entering a competitive market. Our unique challenge was being able to show that the product was effective without having a physical demonstration.


This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.


Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.


Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.