Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Betty's Pickles + Preserves is a small batch producer of gourmet food items. Based in Ottawa, Ontario. With restaurants and bars mostly closed due to lockdowns during the Covid-19 pandemic, people were seeking high quality ingredients to fulfill their charcuterie cravings (and more) at home.
Betty's Pickles + Preserves proudly supports a local food charity in Ottawa and is partnered with a local brewery to utilize leftover fruits in salsas, jams and more. Betty's also tries to source local ingredients whenever possible.
Proving a truly local alternative for gift-giving, as well as gourmet accoutrements for the ever-growing at-home charcuterie trend.
Betty's started selling via word of mouth, and then through Instagram where customers could order via direct message or email. There was no analytics history, no professional photography or graphics, and an extremely limited budget to develop an online ordering platform, or kickstart digital marketing campaigns. A small local business truly starting from scratch.
Working with the business owner, we created a roadmap that outlined priorities and worked within her budget to get the essentials created.
The first step was to understand the story of Betty's Pickles + Preserves, and take the brand to a whole new level by personifying it and discovering the unique selling propositions. I took what assets the owner had as far as graphic design and photography and refined them as much as possible within the budget. I helped build out a product catalogue, wrote product descriptions and edited all available images.
With the owner, it was decided they needed an e-commerce solution and after exploring a few options, we decided to go with Shopify. I built the Betty's Pickles Shopify store, edited the template to fit the brand, customized all email notifications, implemented Google Analytics and e-commerce tracking, inputted all content and products and got the website ready for launch.
We decided on a date for the brand's Friends & Family Launch and I set up an email marketing campaign for the event.
Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Branding,Content Marketing,Web Development,Web Development,SEO,Branding,Web Development,Email Marketing,Other
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
