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Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Betty's Pickles + Preserves is a small batch producer of gourmet food items. Based in Ottawa, Ontario. With restaurants and bars mostly closed due to lockdowns during the Covid-19 pandemic, people were seeking high quality ingredients to fulfill their charcuterie cravings (and more) at home.
Betty's Pickles + Preserves proudly supports a local food charity in Ottawa and is partnered with a local brewery to utilize leftover fruits in salsas, jams and more. Betty's also tries to source local ingredients whenever possible.
Proving a truly local alternative for gift-giving, as well as gourmet accoutrements for the ever-growing at-home charcuterie trend.
Betty's started selling via word of mouth, and then through Instagram where customers could order via direct message or email. There was no analytics history, no professional photography or graphics, and an extremely limited budget to develop an online ordering platform, or kickstart digital marketing campaigns. A small local business truly starting from scratch.
Working with the business owner, we created a roadmap that outlined priorities and worked within her budget to get the essentials created.
The first step was to understand the story of Betty's Pickles + Preserves, and take the brand to a whole new level by personifying it and discovering the unique selling propositions. I took what assets the owner had as far as graphic design and photography and refined them as much as possible within the budget. I helped build out a product catalogue, wrote product descriptions and edited all available images.
With the owner, it was decided they needed an e-commerce solution and after exploring a few options, we decided to go with Shopify. I built the Betty's Pickles Shopify store, edited the template to fit the brand, customized all email notifications, implemented Google Analytics and e-commerce tracking, inputted all content and products and got the website ready for launch.
We decided on a date for the brand's Friends & Family Launch and I set up an email marketing campaign for the event.
Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Branding,Content Marketing,Web Development,Web Development,SEO,Branding,Web Development,Email Marketing,Other
Food & Drink
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Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
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