Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Betty's Pickles + Preserves is a small batch producer of gourmet food items. Based in Ottawa, Ontario. With restaurants and bars mostly closed due to lockdowns during the Covid-19 pandemic, people were seeking high quality ingredients to fulfill their charcuterie cravings (and more) at home.
Betty's Pickles + Preserves proudly supports a local food charity in Ottawa and is partnered with a local brewery to utilize leftover fruits in salsas, jams and more. Betty's also tries to source local ingredients whenever possible.
Proving a truly local alternative for gift-giving, as well as gourmet accoutrements for the ever-growing at-home charcuterie trend.
Betty's started selling via word of mouth, and then through Instagram where customers could order via direct message or email. There was no analytics history, no professional photography or graphics, and an extremely limited budget to develop an online ordering platform, or kickstart digital marketing campaigns. A small local business truly starting from scratch.
Working with the business owner, we created a roadmap that outlined priorities and worked within her budget to get the essentials created.
The first step was to understand the story of Betty's Pickles + Preserves, and take the brand to a whole new level by personifying it and discovering the unique selling propositions. I took what assets the owner had as far as graphic design and photography and refined them as much as possible within the budget. I helped build out a product catalogue, wrote product descriptions and edited all available images.
With the owner, it was decided they needed an e-commerce solution and after exploring a few options, we decided to go with Shopify. I built the Betty's Pickles Shopify store, edited the template to fit the brand, customized all email notifications, implemented Google Analytics and e-commerce tracking, inputted all content and products and got the website ready for launch.
We decided on a date for the brand's Friends & Family Launch and I set up an email marketing campaign for the event.
Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Branding,Content Marketing,Web Development,Web Development,SEO,Branding,Web Development,Email Marketing,Other
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.
Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
