Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Betty's Pickles + Preserves is a small batch producer of gourmet food items. Based in Ottawa, Ontario. With restaurants and bars mostly closed due to lockdowns during the Covid-19 pandemic, people were seeking high quality ingredients to fulfill their charcuterie cravings (and more) at home.
Betty's Pickles + Preserves proudly supports a local food charity in Ottawa and is partnered with a local brewery to utilize leftover fruits in salsas, jams and more. Betty's also tries to source local ingredients whenever possible.
Proving a truly local alternative for gift-giving, as well as gourmet accoutrements for the ever-growing at-home charcuterie trend.
Betty's started selling via word of mouth, and then through Instagram where customers could order via direct message or email. There was no analytics history, no professional photography or graphics, and an extremely limited budget to develop an online ordering platform, or kickstart digital marketing campaigns. A small local business truly starting from scratch.
Working with the business owner, we created a roadmap that outlined priorities and worked within her budget to get the essentials created.
The first step was to understand the story of Betty's Pickles + Preserves, and take the brand to a whole new level by personifying it and discovering the unique selling propositions. I took what assets the owner had as far as graphic design and photography and refined them as much as possible within the budget. I helped build out a product catalogue, wrote product descriptions and edited all available images.
With the owner, it was decided they needed an e-commerce solution and after exploring a few options, we decided to go with Shopify. I built the Betty's Pickles Shopify store, edited the template to fit the brand, customized all email notifications, implemented Google Analytics and e-commerce tracking, inputted all content and products and got the website ready for launch.
We decided on a date for the brand's Friends & Family Launch and I set up an email marketing campaign for the event.
Within just a few weeks, we successfully launched Betty's Pickles + Preserves online, the business had record breaking sales during the Friends & Family launch weekend, and has built an email marketing list! Betty's also now has a reliable platform to record all orders, including in-person and custom wholesale orders thanks to the Shopify implementation.
Branding,Content Marketing,Web Development,Web Development,SEO,Branding,Web Development,Email Marketing,Other
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
