BigScoots is a really amazing WordPress and Web Hosting platform that differentiates itself with great customer service and a more bespoke implementation, but one that is still competitive price wise with the larger players. However, with far lower marketing budgets they are not able to compete in SEO, Affiliate, Content and other key marketing channels.
My focus was looking at the holistic customer experience and how the competitors are winning in each channel. From here, I build out strategies (and executed them) to make our limited budget go a long way.
SEO,Branding,CRO,Paid Ads,Paid Ads,Content Marketing,Marketing Strategy
Technology
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.