BigScoots is a really amazing WordPress and Web Hosting platform that differentiates itself with great customer service and a more bespoke implementation, but one that is still competitive price wise with the larger players. However, with far lower marketing budgets they are not able to compete in SEO, Affiliate, Content and other key marketing channels.
My focus was looking at the holistic customer experience and how the competitors are winning in each channel. From here, I build out strategies (and executed them) to make our limited budget go a long way.
SEO,Branding,CRO,Paid Ads,Paid Ads,Content Marketing,Marketing Strategy
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.

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