BigScoots is a really amazing WordPress and Web Hosting platform that differentiates itself with great customer service and a more bespoke implementation, but one that is still competitive price wise with the larger players. However, with far lower marketing budgets they are not able to compete in SEO, Affiliate, Content and other key marketing channels.
My focus was looking at the holistic customer experience and how the competitors are winning in each channel. From here, I build out strategies (and executed them) to make our limited budget go a long way.
SEO,Branding,CRO,Paid Ads,Paid Ads,Content Marketing,Marketing Strategy
Technology
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Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.