After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
0.3
CPO

The Challenge

  • New brand in the market
  • Started from only few major cities in India due to limited supply chain
  • One of the first entrants in Indian market in online grocery where local SME stores (Kirana Stores) most visited and trusted by generations of population


The Process

  • As marketing consultants, we framed a strategy for hyperlocal targeting and targeting specific audience segments who are open to try new things
  • Used videos to educate the TG (MF 18-35, specially working class) the advantages of online grocery shopping
  • Leveraged hyper-local targeting and showed ads to people living in specific areas of the city.
  • Implemented re-marketing plans to drive the user down the funnel from both app and the website

The Solution

After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
Skills Used

Paid Ads,Paid Ads,Apple Optimization

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

10

ROAS

GruvTowl

Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.


The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

1

CPM

Shin-Etsu MicroSi

SEO rebuild for this website to compete with international brands. Setup email triggers for document requests. Amazon sales.

0.5

CPI

Flipp

Turn a grocery shopping and coupon app into a household name in the United States.

0.5

ROAS

Elia Perfum

This customer wanted to increase their ads revenue and launch a new product using their current customer data and pixel information.


The main challenge we had with them, was to increase the AOV because the conversion rate was amazing but we weren't profitable with those sales

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.