Successfully established presence in 4 major cities of India
0.3
CPO
Shreyas S.
Mayple Vetted
expert
The Challenge
New brand in the market
Started from only few major cities in India due to limited supply chain
One of the first entrants in Indian market in online grocery where local SME stores (Kirana Stores) most visited and trusted by generations of population
The Process
As marketing consultants, we framed a strategy for hyperlocal targeting and targeting specific audience segments who are open to try new things
Used videos to educate the TG (MF 18-35, specially working class) the advantages of online grocery shopping
Leveraged hyper-local targeting and showed ads to people living in specific areas of the city.
Implemented re-marketing plans to drive the user down the funnel from both app and the website
The Solution
After 4 months -
CTR increased from 0.3% to 1.6%
CPA (Purchase) reduced by approximately 30%
Successfully established presence in 4 major cities of India
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Skills Used
Paid Ads,Paid Ads,Apple Optimization
Industry
Food & Drink
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