After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
0.3
CPO

Shreyas S.

Mayple Vetted

expert

The Challenge

  • New brand in the market
  • Started from only few major cities in India due to limited supply chain
  • One of the first entrants in Indian market in online grocery where local SME stores (Kirana Stores) most visited and trusted by generations of population


The Process

  • As marketing consultants, we framed a strategy for hyperlocal targeting and targeting specific audience segments who are open to try new things
  • Used videos to educate the TG (MF 18-35, specially working class) the advantages of online grocery shopping
  • Leveraged hyper-local targeting and showed ads to people living in specific areas of the city.
  • Implemented re-marketing plans to drive the user down the funnel from both app and the website

The Solution

After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
Skills Used

Paid Ads,Paid Ads,Apple Optimization

Industry

Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Teami Blends

Teami started off selling wellness teas and now they also have a successful skincare line. Teami uses influencer marketing to promote their brand and drive traffic to their website to convert new customers.

Direct2Digital

As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .

Bank of America

Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.

0.25

CPO

Speciality Select

  • High competition in sports and fitness (resistance bands) in UK & USA
  • Low brand awareness
  • High cost per sale with very few purchases