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Bigbasket
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After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
0.3
CPO

Shreyas S.

Mayple Vetted

expert

The Challenge

  • New brand in the market
  • Started from only few major cities in India due to limited supply chain
  • One of the first entrants in Indian market in online grocery where local SME stores (Kirana Stores) most visited and trusted by generations of population


The Process

  • As marketing consultants, we framed a strategy for hyperlocal targeting and targeting specific audience segments who are open to try new things
  • Used videos to educate the TG (MF 18-35, specially working class) the advantages of online grocery shopping
  • Leveraged hyper-local targeting and showed ads to people living in specific areas of the city.
  • Implemented re-marketing plans to drive the user down the funnel from both app and the website

The Solution

After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
Website
https://www.bigbasket.com
Skills Used

Paid Ads,Paid Ads,Apple Optimization

Industry

Food & Drink

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