After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
0.3
CPO

The Challenge

  • New brand in the market
  • Started from only few major cities in India due to limited supply chain
  • One of the first entrants in Indian market in online grocery where local SME stores (Kirana Stores) most visited and trusted by generations of population


The Process

  • As marketing consultants, we framed a strategy for hyperlocal targeting and targeting specific audience segments who are open to try new things
  • Used videos to educate the TG (MF 18-35, specially working class) the advantages of online grocery shopping
  • Leveraged hyper-local targeting and showed ads to people living in specific areas of the city.
  • Implemented re-marketing plans to drive the user down the funnel from both app and the website

The Solution

After 4 months -

  • CTR increased from 0.3% to 1.6%
  • CPA (Purchase) reduced by approximately 30%
  • Successfully established presence in 4 major cities of India
Skills Used

Paid Ads,Paid Ads,Apple Optimization

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

CPL

MTI Bath

Although the campaign CTR was very high, the landing page conversion rate wasn't satisfying. I implemented a heat map to recognize where the problem is. I realized that we are missing more images on the product page. once the client added more photos, the CR increased dramatically 

Univision Deportes

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe

1

ROAS

The Honey Pot Energy and Art

This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.


When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.


The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.


Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

Woodhaven Furniture

Challenge: underutilized email marketing list

Challenge: lack of social media presence


This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.