
On average since taking over the client’s account we have maintained a 2X+ RoAS which is within target for this brand as it is digital product with upsells on the backend.
This client in the coaching niche (selling a digital product) needed help managing their advertising as the brand was expanding and they needed help navigating all the new changes in Facebook.
As the client wasn’t new to digital advertising we did a deep dive analysis of their ads history to locate best performing ad strategies.
We then set up the 2-layer advertising funnel structure we use for digital products along with our 3-phase testing model and built out their ad content.
On average since taking over the client’s account we have maintained a 2X+ RoAS which is within target for this brand as it is digital product with upsells on the backend.
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The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.