
On average since taking over the client’s account we have maintained a 2X+ RoAS which is within target for this brand as it is digital product with upsells on the backend.
This client in the coaching niche (selling a digital product) needed help managing their advertising as the brand was expanding and they needed help navigating all the new changes in Facebook.
As the client wasn’t new to digital advertising we did a deep dive analysis of their ads history to locate best performing ad strategies.
We then set up the 2-layer advertising funnel structure we use for digital products along with our 3-phase testing model and built out their ad content.
On average since taking over the client’s account we have maintained a 2X+ RoAS which is within target for this brand as it is digital product with upsells on the backend.
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Education
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.