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On average since taking over the client’s account we have maintained a 2X+ RoAS which is within target for this brand as it is digital product with upsells on the backend.
This client in the coaching niche (selling a digital product) needed help managing their advertising as the brand was expanding and they needed help navigating all the new changes in Facebook.
As the client wasn’t new to digital advertising we did a deep dive analysis of their ads history to locate best performing ad strategies.
We then set up the 2-layer advertising funnel structure we use for digital products along with our 3-phase testing model and built out their ad content.
On average since taking over the client’s account we have maintained a 2X+ RoAS which is within target for this brand as it is digital product with upsells on the backend.
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iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
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