Brand fully setup for prospecting through repeat purchases and higher CLTV

3
ROAS

The Challenge

Migrated from Wix to Shopify and launched initial ads for this client's jewelry website.

The Process

Rebuilt product data with client assistance. Reconstructed email automations and expanded offerings. Created full-funnel ads on Google and Facebook to develop brand.

The Solution

Brand fully setup for prospecting through repeat purchases and higher CLTV

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Branding,CRO,Other,Web Development,Marketing Strategy,Email Marketing

Industry

Style & Fashion

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Doing very well on Facebook but need help with Google Shopping, search (and eventually YouTube) need to keep above a 3.5x return while spending more.

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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.

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