
We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
They are a brand new brand so getting the messaging and finding the right audience at first was challenge.
My role was to figure out messaging ,audience targeting and campaign set up. Since this was a new company no previous track record to work off of.
We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.