
We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
They are a brand new brand so getting the messaging and finding the right audience at first was challenge.
My role was to figure out messaging ,audience targeting and campaign set up. Since this was a new company no previous track record to work off of.
We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

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