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We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
agency
They are a brand new brand so getting the messaging and finding the right audience at first was challenge.
My role was to figure out messaging ,audience targeting and campaign set up. Since this was a new company no previous track record to work off of.
We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
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Sports, Outdoors & Fitness
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Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.
