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We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
agency
They are a brand new brand so getting the messaging and finding the right audience at first was challenge.
My role was to figure out messaging ,audience targeting and campaign set up. Since this was a new company no previous track record to work off of.
We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
