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We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
They are a brand new brand so getting the messaging and finding the right audience at first was challenge.
My role was to figure out messaging ,audience targeting and campaign set up. Since this was a new company no previous track record to work off of.
We started off with poor results but I was able to get conversations rates up to 1.7%. Our goal is a 2.5% CVR. It took a couple of weeks and about 2k in spend till we hit a snowball affect and not we're off to the races.
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As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
increase reservation and optimized marketing funnels and sales processes to increase bookings
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