They weren't able to drive any sales.

Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.

Sales were decreasing over the last 5 years due to client not having much of a digital presence.

• No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.