Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.

The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).

We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

Revamping their entire online brand identity and reaching an entirely new audience on social media.

We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.